Thoughts from the Big Chair: A Leader’s Guide to Digital Transformation
If you’re a senior leader you’ve probably heard the phrase digital transformation a million times. But what does it mean? It’s the strategic application of digital technologies to processes and practices to grow your business in a rapidly changing environment.
Companies that transform into digital enterprises are likely to thrive: companies that don’t might face extinction. Despite this, it often seems as though few senior leaders have the knowledge needed to grasp the importance of digital transformation, assess the technologies associated with it, and most importantly, make sound decisions.
That’s the purpose of this book: to unveil the possibilities of digital transformation and distill the key concepts behind associated technologies. It defines confusing terminology using language you can understand and offers advice for companies that want to digitally transform, including a strategic road map, leadership tips, culture concerns, workflow improvement, and security concerns.